Don’t just talk purpose - Put Purpose into Practice (PPiP)®
Purpose-driven companies evolve faster and outperform competitors
Future focused leaders know the value of being purpose-driven - Fortune, Forbes, McKinsey, and Harvard Business Review have all validated this approach. But purpose only achieves significant results if you put it into practice.
For the last 16 years, Brand Council has been guiding leaders and their teams in the development of their purpose strategy using our proprietary approach - Putting Purpose into Practice (PPiP)® - to achieve transformation. We have seen impressive and tangible results for high-profile clients such as DuluxGroup, Goodman Group, Nippon Paint Holdings, Workwear Group, Fire and Rescue NSW, and Aruma.
Purpose only achieves significant results if your brand is truly living and breathing its purpose.
Leading M&A Strategy Support
Putting Purpose into Practice (PPiP)® is about using your brand purpose to align what you do across every facet of your organisation - from how you behave to your products and services, business practices, processes and systems, staff and structure, culture, branding, messaging, and ESG.
Anyone engaging with your purpose-led brand should have a strong sense of who you are, and how you are genuinely living your brand purpose. They should feel it in every interaction and experience that they share with you.
Brand Council’s Proprietary Putting Purpose into Practice (PPiP)® Approach
Putting purpose into practice will look different for every organisation. Our proprietary approach considers all aspects of your business holistically. We first work to bring clarity if the organisation’s purpose is unclear, and then guide the implementation of this purpose through a tailored strategic roadmap. Doing so ensures your organisation lives and breathes its purpose in an authentic and sustained way.
How Brand Council Can Help You Put Your Purpose Into Practice:
- Developing a powerful and engaging purpose
- Diagnostic studies: internal, external, stakeholder, community
- Developing aligned values, employee value proposition (EVP), behaviours, and culture strategy
- Preparing a clear plan to achieve the purpose-driven behaviour
- Constructing ESG and purpose goal setting, measurement, and reporting for C-suite and Board
- Developing the Putting Purpose into Practice (PPiP)® strategy, inculcation plan, roadmap, and measurement system
- Provision of frameworks for official reporting on culture, purpose, and brand strategy
- Long term transformation, alignment, merger and acquisition strategies
