Expertise
Brand Measurement & Purpose Tracking
The metrics that measure and track brand performance and purpose are key to sustaining and improving brand value in the marketplace.
Brand measurement and tracking allows you to precisely determine the strength of your brand, and its purpose, which is vital to ongoing business momentum.
A comprehensive brand analysis offers businesses the opportunity to manage the direction that their brand will go in the future. By utilising brand engagement measurement tools, a business is ensuring that their brand remains relevant to their industry and representative of their growth. Brand Council’s B2B brand tracking ensures this process of brand engagement measurement remains detailed and accurate to your business’ purpose.
Our expertise includes:
- Undertaking B2B brand tracking studies for brand and/or purpose.
- Actioning Putting Purpose into Practice (PPiP)® tracking, measurement, and reporting for C-suite & boards.
- Providing brand identity analysis, analysing brand insights, reviews and results.
- Constructing ESG and purpose goal setting and measurement.
- Expediting brand analysis, insights, research and diagnostics.
- Coordinating stakeholder relationship reviews and tracking.
- Facilitating global brand reviews, values and insights studies.
