Brand Idea, Identity, & Naming
A brand is a unique, intangible and inextricable part of an organisation’s identity, business, and culture. It is an organisation’s most valuable asset as a strong corporate brand identity design is what procures customer loyalty and trust.
Shaping your brand identity and aligning it to your business objectives, and communicating it to your target audience is pivotal to your success in the marketplace. Branding and identity development encompasses more than just logo design. It solidifies the business’ core purpose, and uses this purpose to distinguish the organisation’s messaging from its competitors.
As it is imperative that a business brand identity is both accurate and original, many organisations seek an outside perspective to provide specialist advice. Brand Council has helped businesses of all sizes pinpoint their business identity and utilise this within their internal and external messaging.
Our expertise includes:
- Ideating brand concept and corporate identity.
- Developing the brand idea and creative identity - naming, design, and visual elements.
- Guiding local and international brand expansion.
- Crafting the brand positioning strategy.
- Drafting business brand identity guidelines and style guides.
- Creating brand books, collateral, implementation and tools.
- Growing brand equity and value.
- Shaping the corporate brand identity design for holding companies.
- Guiding brand and product development.
The Importance of Branding and Identity Development
At Brand Council, we understand that branding identity is the foundation of successful customer relationships and market differentiation. As experts in branding and identity development, we ensure that every aspect of your brand, from naming to visual design, aligns with your business and appeals deeply to your audience. With a solid brand identity, standing out in today’s competitive market place is possible. A cohesive and memorable strategy will help businesses build lasting connections with their customers and drive growth.
